A unique opportunity to showcase your business in a strategic setting

Exibithion Overview

Window on Lebanon constitutes a high-profile stage for Lebanese companies to establish or expand their presence in Canada - one of the world's busiest consumer markets - by highlighting a variety of natural affinities:

• Canadian-Lebanese ties are of long standing, and the Montreal area alone is home to an estimated 300,000 people of Lebanese descent, making it a natural gateway for the entire North American market, much as Lebanon serves as the primary access point for Arab markets.

• Exporting to Canada is easier than ever, and Lebanon's lower wage scales make many Lebanese goods and services highly competitive.

• Canadians are among the world's most active tourists and virtually all of them list "sunshine" - which Lebanon enjoys 300 days a year - as a top priority for foreign leisure travel.

• Both countries boast banking sectors known in general for their stability and in particular for professional regulatory leadership that helped to deflect the worst blows of the 2008 financial crisis.

• Information Technology is rapidly becoming a Lebanese specialty, and rising domestic costs are leading many Canadian firms to look overseas for their IT services.

• Demand for traditional goods like specialty foods and hand-crafted items remains strong, and not just among Lebanese-Canadians: Hunger for the "Mediterranean diet" has also opened up new culinary horizons for millions of their health-conscious neighbours - and therefore massive export opportunities for Lebanon's agro-food industry.

• Lebanon's highly educated and multilingual workforce offers several advantages for Canadian companies considering activities abroad.

Many Lebanese exporters are sure they could do well in the Canadian market but fear that missing elements like name recognition and the absence of a "Brand Lebanon" would hamper them. To help overcome such obstacles, Window on Lebanon aims to underline all that this country has to offer in terms of quality and price-competitiveness.
Window on Lebanon aims to acquaint Canadian businesspeople with Lebanese products and services - and with the companies and individuals who represent them. The schedule of events is also designed to forge strong business relationships by mixing commercial events with social ones, including:
• A fashion show featuring exquisite pieces selected by a renowned designer
• A concert of traditional Lebanese music hosted by an international celebrity
• A gala dinner celebrating Lebanon's mouth-watering cuisine and famous joie de vivre